Your Privacy-Policy

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this to show you ads on other websites that are more relevant to your interests and for other purposes outlined in our Privacy Policy.

Sharing personal information for targeted advertising based on your interactions across different websites may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you wish to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat this—depending on your location—as a request to opt out of activities that may be considered a “sale” or “sharing” of personal information, or other uses that may be considered targeted advertising, for the device and browser you used to visit our website.

Last updated: October 23, 2025

Patriot Brand manages this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). Patriot Brand is powered by Shopify so that we can provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, purchase, or otherwise interact with the Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you indicate that you have read this Privacy Policy and that you understand the collection, use, and disclosure of your data as described herein.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified such that you cannot reasonably be identified or linked to it. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact information: name, address, billing and shipping address, phone number, email address.

  • Financial information: credit card, debit card, and account numbers, payment card information, account details, transaction data, payment method, payment confirmation, and other payment information.

  • Account information: username, password, security questions, preferences, and settings.

  • Transaction data: items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us: information you provide when contacting us, e.g. customer support requests.

  • Device information: device, browser, network details, IP address, and unique identifiers.

  • Usage information: details of your interactions with the Services, including how and when you access or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you (e.g. when creating an account, using the Services, communicating with us, or otherwise providing us information).

  • Automatically through the Services (e.g. from your device when you use our products or Services, visit our websites, or through cookies and similar technologies).

  • From our service providers (e.g. technology enablers who collect or process personal information on our behalf).

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for:

  • Providing, customizing, and improving the Services: to perform our contract with you, process payments, fulfill orders, remember preferences, send account notifications, manage returns/exchanges, create and maintain your account, arrange shipping, enable reviews, and create a tailored shopping experience.

  • Marketing and advertising: to send promotional messages via email, SMS, or mail, and to show you targeted ads based on your past activity or purchases.

  • Security and fraud prevention: to verify accounts, provide secure payment/shopping, detect and prevent fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services.

  • Communication: to provide customer support and maintain our relationship with you.

  • Legal reasons: to comply with laws, respond to valid legal processes (e.g. requests from law enforcement or government), participate in litigation, and enforce our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy, including:

  • With Shopify, vendors, and service providers who perform services on our behalf (e.g. IT management, payment processing, analytics, support, fulfillment, shipping).

  • With business and marketing partners for advertising and promotional services. Shopify, for example, supports personalized advertising across multiple merchants and sites.

  • When you instruct us to share data, e.g. shipping providers, social media integrations.

  • Within our corporate group.

  • In connection with a business transaction (e.g. merger, bankruptcy), to comply with legal obligations, enforce terms/policies, and protect rights and safety.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your use of the Services in order to provide and improve them. Data you submit to us will be transmitted to Shopify and third parties (possibly outside your country).
Shopify may use information across multiple merchants to offer enhanced features and is responsible for processing such data, including responding to requests about your rights. For more, see Shopify’s Customer Privacy Policy at Shopify Privacy Policy.

Third-party websites and links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or content of such sites. Information you provide in public or semi-public areas (e.g. third-party social media) may be viewed without restriction by others.

Children’s data

The Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. Parents/guardians can contact us to request deletion if their child has provided data. We are not aware of “selling” or “sharing” personal data of individuals under 16.

Security and retention

No security measure is perfect. Information transmitted to us may not be secure in transit. Do not use unsafe channels to share sensitive information.
We retain personal data as long as necessary to provide Services, maintain accounts, comply with legal obligations, resolve disputes, and enforce agreements.

Your rights and choices

Depending on where you live, you may have rights including:

  • Access/knowledge

  • Deletion

  • Correction

  • Portability

  • Opt-out of sale/sharing for targeted advertising

  • Manage communications

If you are in the UK or EEA, additional rights include objection/restriction of processing and withdrawal of consent.

We may need to verify your identity before processing requests. You can appoint an authorized agent with proper proof. We will respond within timeframes required by law.

Complaints

If you have concerns about our handling of your data, contact us. Depending on your location, you may escalate to your local data protection authority.

International transfers

Your personal information may be transferred, stored, or processed outside your country. If transferred outside the EEA or UK, we rely on recognized transfer mechanisms such as EU Standard Contractual Clauses or UK equivalents.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices or for legal/operational reasons. Updates will be posted here with a revised “Last updated” date.

Contact

If you have questions about our privacy practices or wish to exercise your rights, contact us at:

Email: patriotbrandnl@outlook.com

For purposes of applicable data protection laws, we are the controller of your personal information.